DEMAND WITH INTENT
Google Ads can show ads when someone searches for a product or service. An effective campaign connects search, ad, landing page and sales follow-up. At CSite we work on these as one journey, with a defined budget and goals.
Let's talk about Google Ads ↗
Illustrative photograph · Google AdsPROJECT SCOPE
We define priorities and deliverables in a tailored proposal.
STRATEGY IN PRACTICE
A clear process. Decisions connected to your goal.
We organize campaigns by services, locations and search types. We review search terms, negative keywords, schedules and devices to keep spending focused on visitors relevant to your offering. Format selection depends on your goals and available information.
An ad should explain why your offer is relevant and lead to a page that delivers on its promise. We work on headlines, messaging, calls to action and verifiable trust signals. If the page is confusing, slow or difficult on mobile, a larger budget will not solve the problem.
We agree on what a conversion means: an inquiry, call, purchase or appointment. We review event tracking and, where your operations allow, connect business outcomes with campaigns. This helps distinguish contact volume from opportunities that move forward.
We review searches, ads, costs, conversions and quality signals. Changes are evaluated with sufficient information and within the agreed budget. Campaign management fees and advertising spend are separate items that should be clear in the proposal.
GOOGLE ADS QUESTIONS
The amount paid to Google is defined separately from management fees unless the proposal explicitly states otherwise. The recommended amount depends on your market, location and goal.
You need a relevant page for each main offer. It may be an optimized existing page or a dedicated landing page, depending on your website and campaigns.
No. Results also depend on demand, your offer, pricing and sales service. We can define measurement, priorities and an improvement process.
EVERYTHING IS CONNECTED
VALUE FOR YOUR BUSINESS
Google Ads lets you show ads to defined audiences and people searching for products or services. A campaign connects keywords, messaging and landing pages with a business goal. It helps you test opportunities, control spending and measure which actions generate relevant inquiries.
At CSite we define scope based on your offering, customers and resources. These benefits guide the strategy; results depend on implementation, demand and measurement. We agree on priorities and review signals to decide the next step.
Let's talk about your projectTHE NEXT STEP
Tell us what you want to achieve. Let's decide where to begin together.
