01Feasibility and goals
We review the product, margin, buying cycle and tracking capability. We define which action earns payment and the information required to validate it. Before launching, understand customer acquisition cost and sustainable incentives.
02Transparent terms
We agree on participation criteria, brand use, authorized channels and exclusions. Commercial recommendations should be clearly identified under relevant context and requirements. Contract terms need review by the business's responsible team.
03Attribution and materials
We define links or codes, attribution windows and rules to avoid duplicates. Materials accurately explain the offer and link to relevant pages. Tracking capabilities depend on the platform and available consent.
04Quality evaluation
We review valid conversions, returns and customer quality as applicable. Click volume does not equal incremental revenue. Reporting should identify partners and messages delivering sustainable outcomes.